NielsenIQ webinar

How to land price increases during turbulent times

Stop reacting and take control of your price and promotion strategy

Price and promotion insights were disrupted during the pandemic despite being long-standing must-haves to drive best results for your business.

With the recent global disruptions in the supply chain, massive increases to shipping costs, increasing commodity prices for items often used in FMCG products like plastic, wheat and oil, and in some cases labor shortages, the FMCG industry is facing inevitable price increases and urged to take actions and reevaluate pricing strategies.

How can manufacturers successfully navigate these turbulent times together with retailer partners in order to survive — and thrive — tomorrow?

Bennet Cox, Commercial Director, Global Clients, Advanced Analytics, NielsenIQ 
Mike Gerousis, Price & Promotion Lead, Africa, Middle East and Turkey, NielsenIQ