NielsenIQ Conference 2021

Oct 22, 2021 10:00 -15:00 (Moscow Time)

About the event 

Join NielsenIQ’s Conference 2021, taking place on October 22 — a series of conversations with industry experts and FMCG-business leaders.

Be the first to discover the latest FMCG trends and get a glimpse of what may happen beyond 2021. Enjoy a day of insightful sessions which will reveal winning business strategies, new norms of omnichannel shopping and the latest NielsenIQ innovations.


10:00–11:45, Post-pandemic industry: trends and strategies

All you wanted to know about the global trends that are reshaping the FMCG market right now and how they may evolve locally in the upcoming months. Join NielsenIQ experts and renowned business leaders for a conversation spanning topics around new omnichannel strategies, sustainability, private labels, emerging channels, changing consumer needs and many more.

12:00-12:55, Omnichannel 2.0 

Take a deep dive into the realm of FMCG online shopping. We offer a 360° view of this dynamic channel and will talk about key growth drivers, basket analytics, compare consumption patterns across Russian regions, discuss the ways to improve sales effectiveness, and share NielsenIQ forecasts.

13:00-13:55, Case Study  

Join us for an exclusive look at one of the largest NielsenIQ projects recently. We’ll examine an extensive set of data and demonstrate how NielsenIQ solutions can help adjust price and promotion strategy and optimize assortment to return the declining category to growth and secure your market share.


Aleksander Kotsuba

Alexander Kotsuba
Managing Director

Anjelika Tukhtamanova

Anjelika Tukhtamanova
Product and Technology Director

Arina Knyazeva
Ozon Express
Ozon Express Business development & client service director

Konstantin Loktev

Konstantin Loktev
Retail Director

Maxim Vostryakov
Head of Sales Effectiveness

Marina Volkova

Marina Volkova
Analytics and Consulting Director

Marina Buleeva

Marina Buleeva
Strategic Insights Consultant

Zhaneta Simonaitite

Zaneta Simonaiyte
Retail Director for Baltics & Ukraine/Belarus

Igor Rozhkov
Самокат / Samokat
Chief Marketing Officer, Samokat

Event details

Date: October, 22 

Time: 10.00 – 15.00 (Moscow time) 

Format: online