The Dilemma of the European Shopper in Inflationary Times


The Dilemma of the European Shopper in Inflationary Times.

Learn how inflation is impacting this year’s European shopper and their plans for Christmas.


European shoppers are deeply impacted by inflationary pressures. A steady rise in fuel prices and grocery and electricity bills are constraining wallets and forcing shoppers to recalibrate their shopping priorities and preferences.


NielsenIQ Consumer Insights has recently launched two new reports that evaluate how the European consumers’ shopping behaviour is impacted due to ongoing inflation. The reports collate findings from studies that were conducted in August/September 2022 across major European markets (Germany, France, UK, Spain, Italy, Portugal, Turkey, Poland, Greece, Romania).   

The Shopper Trends Pulse report shows how price changes have entered European consumers’ minds and wallets and how the European shoppers are adopting coping strategies to navigate through the inflation. For the study, over 7,700 interviews were conducted in 8 European markets.

The NielsenIQ Christmas study gives an overview of how retailers can be Christmas ready and enhance the shopping journey of the European shopper when shopping for Christmas.  The study is based on 7,600 interviews conducted in 8 countries.

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