Optimise your revenues through Efficient Assortment Management

Oct 6 & 7, 2022


Chryssa Asmatzi
Category Management Consulting Leader for East Europe


October 6th & 7th, 2022

Workshop details

During this workshop you will

  • Learn the process that will help you optimize the product range for your categories
  • Analyze factors that influence assortment decisions from a shopper, retailer and manufacturer perspective
  • Relate the assortment decisions with the Category Management process

NEW: Manage categories in teams in a life-like simulation: create an assortment that will drive revenue and profit using the techniques learnt.

Intermediate (recommended for those with prior experience in CatMan)

Suitable for
Category managers, buyers, KAMs, trade marketing, brand managers, consumer/ shopper insight managers, business analysts, merchandising managers, space and assortment planners.

Comprehensive course materials, case studies and certificate


Day 1

  • Introduction
    Assortment Management Introduction
    What is Assortment Management?
    Benefits and challenges
    Assortment Management process
  • Shopper Centric Category Management Review
    8 step process recap
  • Benefits
    Assortment Management process
    How many products to have in the assortment?
    How to split the products by segments?
  • Data Sources Integration
    Shopper facts selection criteria
    Retailer facts selection criteria
    Manufacturer facts selection criteria
  • Simulation game
    Introduction and the first decisions

Day 2

  • Day 1 Review
  • Step 4: Assortment Management Process
    Product delisting
    Product addition
    Product validation
  • Simulation game
    Feedback and completion of the first full round
    Feedback and second full round
  • Launching new products
  • Game results and feedback


Register for this workshop

For more information

Konstantinos T. Bampos, Client Business Partner, NielsenIQ Greece & Israel | konstantinos.bampos@nielseniq.com
+30 210 9500300, +30 6936 604338

Anastasis Panousopoulos, Client Business Partner, NielsenIQ Greece | Anastasis.panousopoulos@nielseniq.com
+30 210 9500300, +30 6936 552835