Path to Purchase Institute Live 2022

October 18th – 20th in Chicago, IL

Welcome P2PI Live Guests

Stop by and see us at booth #114

Meet with an NIQ Expert at P2PI LIVE

86% of consumers now buy everyday items in-store and online.

Learn how to pivot to an accurate omnichannel strategy by scheduling a time to speak with an NIQ expert at P2PI Live.

Don’t miss NIQ’s Session at P2PI Live

Levers in the online shopping journey: What to expect in 2023

Details: Tuesday, October 18th at 9:40 AM 

Location: Salon A – 2 at the Hilton Chicago 

E-commerce has been a high-growth, low-profit business for many in the CPG industry and keen understanding of the online shopping journey is now an imperative to achieve profitable growth.   

Historical models and tactics based on in-store shoppers are obsolete. Winning in 2023 will be about raising domain knowledge of the online shopping journey to inform strategy and day-to-day decisions.  

Join NielsenIQ’s Harvey Ma and Kellogg’s Manish Sharma as they elaborate on: 

  • Biggest learnings about their shopper online vs in-store that they will leverage in 2023.  
  • Sources to spot growth opportunities online.  
  • Key online purchase drivers that are different from in-store.   
  • Tactics to drive impulse purchases online 
Harvey Ma, Senior VP of Omni, Consumer, and Retail Performance, NielsenIQ

Speaker: Harvey Ma

Senior Vice President – Omni, Consumer & Retail Performance at NielsenIQ

Speaker: Manish Sharma

Vice President and GM Omni-commerce at Kellogg USA   

What consumers want from your products. Hint: to meet their needs state

Young Asian woman shopping for groceries reading product label in supermarket

How to optimize your omnichannel data this year

Online orders for curbside and in-store pickup changing the role of brick and mortar locations

Where the digital shelf meets real life: Brick-and-mortar’s new role