Revenue Management and Optimization


  • Deep dive into the Price and Promotion tactics based on Data & Analytics​
  • Leverage elasticities and uplifts to define and assess price and promotion strategies​
  • Simulate scenarios to optimize price and promo plans and calculating efficiency
  • Learn to select the right price & promotion for your products by following a process that can improve your revenue and profit​

Great course that teaches Revenue Management & Optimization in a multi-dimensional way. Plugging all or almost all knowledge gaps one may have about RMO and how the various other stakeholders involved fit into the equation

Average rating 4,5/5
100% recommendation rate for this program around the world
Hundreds of FMCG professionals trained


Category Managers, buyers, KAMs, Trade Marketing, Brand Managers, Consumer/ Shopper insight managers, Revenue Managers​


Intermediate (recommended for those with prior experience in CatMan)​


May 28-29, 2024 Online, Multimarket, English


Day 1

  • Introduction
  • Definition of Revenue Management & Optimization​
  • Revenue Management in FMCG​
  • Revenue Management Strategic, Precision, Scale​
  • ​BCG Revenue optimization levers:​
    Brand Portfolio Pricing​
    Pack Price Architecture​
    Using elasticities for better pricing decisions​​
  • SKU + Channel Mix – Portfolio Optimisation​

Day 2

  • Recap Day 1​
  • BCG Revenue optimization levers:​
    • Assortment and channel mix​
    • Promotion Planning Framework​
      Promotional tactics & mechanics​
      Trade Optimization & Trade Finance
      Baseline Sales​
      Promotional Elasticity​
      Promotion Execution & Evaluation​
    • Trade Terms Agreement
  • Wrap up​

Fees & Discounts

Early bird discount if registration is formalized at least one month before the workshop takes place. Group discounts apply for 2 and more participants from the same company or a participant attending more than one workshop. Comprehensive course materials, case studies and individual certificates are included.

For more information

Aiste Kuke | | (+370) 681 63034 /LT, ENG, RU/