The rise of the omnishopper—today and tomorrow


Hear NielsenIQ reveal new insights on how shoppers navigate omnichannel and what emerging online channels are becoming increasingly more important. Walk away with tangible ideas on how to appeal to today and tomorrow’s omnishopper.



Arslan Ashraf, NielsenIQ Consumer Insights Managing Director APAC & Global FMCG Vertical

Yudi Suryanata, NielsenIQ Consumer Insights Southeast Asia Leader

Dolly Jitani, NielsenIQ Consumer Insights Shopper Leader


Did you know that 1 in 3 shoppers in APAC shops online to get better deals?

Shoppers today are different from shoppers pre-pandemic. Not only did the pandemic accelerate the shift to a digital world, but it also gave way to new online shopping channels. As behaviours begin to normalise, key insights from a recent NielsenIQ study are being revealed that will help you stay ahead of the curve. What are the preferred channels for your category? What motivates shoppers to shop online and in-store? How are shoppers navigating the omnichannel landscape?

Join us and walk away with tangible ideas on how you can appeal to today and tomorrow’s omnishopper.