Detecting Drivers Behind Growth Categories in the Alcohol Industry


The beverage alcohol(BevAl) industry is changing rapidly, so how do brands keep pace? From new flavors to new categories, the industry is constantly innovating to meet the demands of the evolving consumers. 

In a competitive industry like BevAl, it will be the brands with the right insights and foresights that will likely get ahead and drive sustainable growth. Whether it’s identifying emerging trends or fine tuning your distribution strategy, do you have the right data and tools to inform your decisions and guide your strategies?

What you will learn in this session

Watch NIQ’s BevAl experts, Jon Berg and Drew Hummel, as they share:

  • The growth categories and trends that will define 2023
  • New tech-enabled capabilities that are making an impact on the industry
  • An example of how to activate based on market and consumer insights
Related content
Related content