Romania Shopper World Event 2023

Shoppers altered behavior and growth opportunities in polycrisis

April 6th 2023
09:00 am – 12:30 pm
Hotel Novotel, Bucharest

Topics to be covered:

Daniela Popescu

FMCG Market Overview presented by Daniela Popescu, NIQ Retailer Services Leader Romania

Andrei Popescu

The bet on the change in shopping behavior and how it played out in building the first 100% online hypermarket in Romania

Guest speaker: Andrei Popescu, Freshful by eMAG General Manager

Petr Kriklan


Retail Pricing during Inflation​ Market Insights & Price Optimization

Guest speaker: Petr Kriklan, NIQ Retail Pricing – Sales & Strategy

Vasi Dragomir

Shopper Trends & Category Fundamentals Insights by Vasi Dragomir, NIQ Consumer Insights Commercial Activation Manager

Radu Voicu

Retail Pricing during Inflation​ Market Insights & Price Optimization presented by Radu Voicu, NIQ, Senior Consumer Insights Manager RO&BG​

Reports availability & registration details

Shopper Trends 2023: n=1651 men & women, 18-65 y.o., main or secondary grocery shoppers for the household, modern trade shoppers from urban areas

Petrol Stations 2023: n=500 men & women, 18-65 y.o., driving at least every 2 weeks, from urban areas

Category Fundamentals: n=3300 grocery shoppers, men & women, 18-59 y.o., internet users, buyers of category in the 4 weeks prior, from urban areas

Registration details

Participation is based upon subscribing to the Shopper Trends Romania and/or Category Fundamentals report results.

2 seats included per registration.

Investment options are available upon request.

For any additional registration details get in touch with your NIQ representative or with