Optimize your go-to-market planning with regional insights.

GfK Market Intelligence: Sales Tracking is built on strategic partnerships with retailers.

With store level data, we have the capability to deliver unique and granular market analysis into channels and regional reporting in individual markets. 

gfknewron Market, our always-on Market Intelligence platform, provides deep market insights and product portfolio analysis, driving informed decision making and unlocking growth opportunities.

What is new?

In gfknewron Market, you can now analyze sales performance by local geographies, unlocking further insights into each market’s respective reporting regions/ cities* 

Why do you need it? 

Analyze regional market share and growth to pinpoint areas for improvement and assess various sales trends. 

Measure local demand and preferences to customize product offerings, enhancing visibility for efficient distribution and inventory management. 

Track competitive pricing trends in each region to stay ahead of competitors and adjust pricing strategies as needed. 

Identify regional price trends early to address the emergence of new premium and entry-level price segments, and tailor promotional strategies to maximize market impact. 

How can you use it? 

Regional reporting provides a comprehensive understanding of performance across different regions or cities based on key performance indicators (KPIs). This analysis can be conducted at various levels, including brand, channel, and price, helping to identify market trends, assess feature performance, and extend analysis to the model level. 

What do regional insights reveal about the market’s direction? 

• Where is market growth coming from in different regions? 
• What are the evolving price trends in each region? 

How can I stay relevant to the market and continue to invest in the right areas? 

• Are we achieving sufficient penetration in each region? 
• Are we selecting the right SKUs for each region during promotions? 

When is it best to take action to win against the competition? 

• Which region drives sales uplift during promotions? 
• Where are our competitors most active, and how can we adapt our strategies to stay competitive? 

What and where do I need to focus on to continue growing? 

• Which regions show early signs of new premium and entry price segments? 
• Which regions are best for launching new products and reallocating old models to maximize sales?

Understand each market’s regional dynamics to maximize sales potential, reduce operational inefficiencies, and ultimately create that competitive edge, driving sustainable and profitable growth.