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NielsenIQ (NIQ) provides unique insights and robust analytics to meet the beauty and personal care needs of manufacturers, retailers, and beyond, enabling companies of all sizes to make strategic decisions to drive their business forward.

Committed to providing the Full View™ of the beauty consumer, we deliver actionable insights that are as broad in scope as they are deep—so that you can take immediate action to meet consumer demand and drive growth.

With our best-in-class beauty insights and related solutions, you can:

• Understand evolving beauty consumer habits across online and offline channels with NIQ’s Omnishopper solution. Develop data-backed plans and tailor-made strategies unique to your customers–wherever they shop.
• Improve decision-making and innovation with NIQ BASES, the world’s largest set of behavioral data that empowers you to meet ever-changing consumer demand. With innovation, renovation, strategy, and go-to-market optimization, NIQ BASES is your partner for success.
• Ensure the right pricing and promotion strategy with more granular data and more accurate recommendations.
• Uncover blind spots and stay ahead of emerging trends with NIQ’s Retail Measurement Services (RMS). NIQ measurement is the global industry standard for quality data on product movement, market share, distribution, price, and other market-sensitive information across 90+ countries.
• Win the digital shelf improve sales performance and boost retailer collaboration with predictive analytics from our cutting-edge profitability, assortment, and supply chain AI solutions.
• Measure the market through the lens of claims, certifications, and ingredient-level product characteristics for deeper insight into what’s important to consumers.