An Inside Look at small and medium businesses in 2023

Download the small and medium business report  for your region today, and learn about small and medium business (SMB) challenges and develop resilient growth  strategies in your region.

We’re in this together

Running and growing your business is different in every market—especially if you’re running a small or medium-sized operation.

NIQ conducted a survey to better understand the current outlook of small and medium-sized businesses, in Asia Pacific, Latin America, Europe, and China.

In this report, you’ll find:  

  • Views on primary challenges and future risks from the perspective of small-sized businesses vs. mid-sized businesses across different regions.  
  • Perspectives on distribution strategies among businesses of different sizes, especially when it comes to e-commerce. 
  • Treatment of pricing, promotions, and data use. 
  • Consumer perspectives on products provided by small-sized businesses. 

What’s next for SMBs

38% of SMB survey respondents noted that they use market research data to predict business opportunities, and 98% have done so with success. With the challenges SMBs face on pricing, retailer negotiations, and changing consumer behavior, the quest for growth and sustainability requires more hits than misses. ​ 

The beauty of data is its ability to suit a variety of needs. ​ When it comes to dealing with retailers, for example, backing up proposals with the right category information can help SMBs form strong partnerships, negotiate favorable terms, diversify distribution channels, and secure shelf space. ​ 

By addressing these challenges head-on, SMBs can navigate a dynamic business landscape and plan for long-term success.

Fuel your growth

Access market, category, and channel data that can take your business to the next level.

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