BASES Turkey 2024 All About Innovation Training Series

About the program

We are excited to launch Part 1 of our 4 Part training sections  – The 4 W’s of Innovation Success. 

Part 1 will cover the very important, and not often explored enough question: Where do you start to identify innovation opportunities?   

This section provides guidance in terms of the strategy to be followed when searching for potential innovation opportunities and combines BASES global learnings with Turkey-specific insights and examples. 

The 4 Ws of Innovation Success

We will organize a total of 4 separate training sessions, one every quarter throughout 2024.

Sign up now for the first session

Date: March 20th, 2024
Time: 10:30-11:30 (Turkey Time)
Location: online
Venue: the invitation will be sent two weeks in advance.

We kindly request you to close this date gap in your agendas as you are registered.


Esti Prinsloo

Esti Prinsloo
Group Commercial Director

Esti Prinsloo currently serves as the NielsenIQ BASES Director of Sub-Saharan Africa and Turkey. In this role, she leads a team of researchers who specialize in researching innovative ideas and products, which help drive growth for clients through successful innovation launches. Esti commenced her career at Nielsen in 2003.  Through the years she has worked on a variety of research studies in industries including FMCG, automotive, finance, telecom, government, and healthcare.


Aysen Afacan

Ayşen Afacan
Client Development Director

Aysen has 18 years of experience in marketing research with a record of increased responsibility. Customer focused with diverse industry experience including retail, automotive, finance, telecommunications, healthcare, FMCG, durables and other industrial sectors.
Extensive and diverse research experience and specialization in many types of projects including Ad & Brand Test and Tracking, Concept & New Product Test, Customer and Employee Satisfaction, Home Use Test, Logo & Pack Test, Pricing, Reputation, Exit Interview, Mystery Shopper, Segmentation, Syndicated, U&A, In-depth Interview.