BASES Turkey 2024 All About Innovation Training Series
About the program
We are excited to launch Part 4 of our 4 Part training sections – The 4 W’s of Innovation Success.
The final leg in this 4 part series (“When do you start planning for innovation support, and when do you stop?”) will focus on why you need to ensure that you have an effective go-to-market strategy and distribution for your new initiative to ensure that the new launch reaches its full potential.
We will be talking about how a great proposition with a superior product in an effective pack that is supported by an effective marketing plan and distribution strategy is the recipe for a successful innovation that will endure.
We look forward to seeing you! The section will be moderated by Ayşen AFACAN – Client Development Director – BASES Turkey and presented by Esti PRINSLOO – Group Commercial Director, BASES.
The 4 Ws of Innovation Success
Sign up now for the final session
Date: December 12th, 2024
Time: 10:30-11:30 (Turkey Time)
Location: online
Venue: the invitation will be sent two weeks in advance.
We kindly request you to close this date gap in your agendas as you are registered.
Presenter
Esti Prinsloo
Group Commercial Director
BASES
Esti Prinsloo currently serves as the NielsenIQ BASES Director of Sub-Saharan Africa and Turkey. In this role, she leads a team of researchers who specialize in researching innovative ideas and products, which help drive growth for clients through successful innovation launches. Esti commenced her career at Nielsen in 2003. Through the years she has worked on a variety of research studies in industries including FMCG, automotive, finance, telecom, government, and healthcare.
Moderator
Ayşen Afacan
Client Development Director
Turkey
Aysen has 18 years of experience in marketing research with a record of increased responsibility. Customer focused with diverse industry experience including retail, automotive, finance, telecommunications, healthcare, FMCG, durables and other industrial sectors.
Extensive and diverse research experience and specialization in many types of projects including Ad & Brand Test and Tracking, Concept & New Product Test, Customer and Employee Satisfaction, Home Use Test, Logo & Pack Test, Pricing, Reputation, Exit Interview, Mystery Shopper, Segmentation, Syndicated, U&A, In-depth Interview.