Report
This way to the future
Transform Data into Actionable Strategies
Introducing Strategic Analytics & Insights from NIQ–we offer cutting-edge analytics and strategic expertise to help you unlock consumer behavior insights, redefine brand targeting, and accelerate innovation to stay ahead in today’s fast-evolving market.
Why Choose NIQ Strategic Analytics & Insights?
An unparalleled offering designed to empower marketing leaders and brand executives in FMCG, Tech, and Durables industries.
Consumer Behavior and Insights
Translate human insights into powerful growth strategies. Understand macro and micro forces with data, delivering foresight into the changing consumer landscape.
Innovation Powered by BASES
Create the innovations, from idea, product, and activation, that grow your business. Identify emerging trends, develop and enhance products, and create breakthrough innovations.
Brand & Media
Build lasting connections and manage your brand with precision. Create engaging and effective ads and pack designs that stir emotion and drive ROI so you can streamline media effectiveness and ensure every marketing investment counts.
Analytics & Activation
Transform your strategies and make better business decisions to achieve executional excellence. Use detailed route-to-market insights, holistic pricing, promotion and assortment solutions, and expertise to empower teams to achieve revenue excellence.
Clients trust NIQ
In a world where shoppers are bombarded with thousands of ads every day, capturing attention is more challenging than ever. But what if you could unlock the secrets of creativity through data? Imagine transforming your ads from mere blips on a screen to captivating stories that turn passive consumers into active shoppers. This isn’t just a dream—it’s a reality, backed by the extensive research of NielsenIQ – watch how Walmart Retail worked with NIQ to tap into consumer insights.
What happens when you find your next?
+55%
Innovations outperform the category average
+20%
Ad-driven sales experience a lift
+5%
Assortments lead to margin expansion
Who Benefits from This Offer?
CEOs & CMOs: Gain clarity and confidence to guide organizational strategy, unlock growth opportunities, and enhance competitive positioning in a saturated marketplace.
Innovation Leaders: Accelerate the development of breakthrough products with data-backed insights that reduce risk and improve market success rates, ensuring R&D efforts are aligned with consumer demand.
Analytics Leaders: Leverage our AI-powered tools and market intelligence to translate raw data into strategic insights that drive revenue and performance.
Marketing & Brand Executives: Optimize marketing performance through precise targeting, campaign customization, and ROI maximization, ensuring every dollar spent is impactful.
Category & Sales Leaders: Strengthen category leadership and retail relationships with robust consumer and competitive analytics that drive sell-in and sell-through success.
Ready to Drive Informed Decisions?
Let’s turn insights into impact.
Discover how NIQ Strategic Analytics & Insights can transform your business strategy and deliver measurable success.
Why NIQ?
As the global leader in consumer insights, NIQ combines decades of expertise, cutting-edge technology, and a relentless focus on client success. We bring together the most comprehensive data sets, advanced analytics, and hands-on strategic support to help you:
Stay Ahead of Market Trends: Proactively address market shifts and consumer preferences with data-driven foresight.
Achieve Operational Excellence: Implement strategic initiatives with precision and agility, ensuring alignment across all functional teams.
Drive Sustainable Growth: Build strategies that deliver short-term wins while ensuring long-term success.
Leverage AI & Machine Learning: Stay ahead with predictive insights powered by cutting-edge technology, helping you make smarter and faster business decisions.
Partner with us to turn complex data into actionable intelligence that empowers your business to thrive in today’s competitive landscape.
Don’t just analyze data—own it
Elevate your strategic planning and innovation with Strategic Analytics & Insights. Let us help you unlock the full potential of your data and create business strategies that lead to sustained success.
Consumer Insights
The Ultimate Guide to Gen Z (21+) Consumer Outlook 2025
Uncorking the new landscape of adult beverages amongst a generation turned legal
Artificial Intelligence
Leverage AI to supercharge consumer intelligence and product innovation
Pair NielsenIQ’s 100 years of global consumer intelligence with the world’s latest AI advancements.
