CosmoProf North America – Las Vegas

How to Succeed in Beauty Innovation

Innovation is notoriously difficult, with up to 90% of new brands failing to stay on shelf past their second year in market. In this session we will take a deep dive into the state of innovation in beauty, including the top launches of 2022, and the main themes that are driving innovation forward. Along the way we will share lessons and case studies on how brands can identify compelling concepts, develop successful products, and activate in market, to increase their chances of long-term success.