Why Lafayette Imports relies on Byzzer™ data to grow their brands

The business challenge

Lafayette Imports has learned keeping pace with a shifting market can be tough. So, what can you do to make your journey easier and more intentional?

Lafayette Imports needed:

Accurate, Granular Data

Market Transparency

Insights into Category Trends

The data solution

Data from retailers and distributors is valuable but doesn’t provide the Full View brands need. Lafayette Imports is proof that accessing a few key data points can help you take your business to the next level.

With Byzzer’s reports & NIQ data, Lafayette Imports are pinpointing key selling points for their brands.

They can better position their brands with retailers and distributors, standing out in a crowded marketplace.

Byzzer™ has helped Lafayette Imports focus on growing their brands on the back of accurate, reliable data.

“Having this information is extremely impactful.”

Leo Freixas, Chief Sales Officer at Lafayette Imports

Don’t know where to start? Don’t worry, Byzzer™ has the solution!

Before access to NIQ data, Lafayette Imports was unable to uncover and speak to consumer trends affecting its brands. They were relying on distributors for these insights, but knew they needed a better view of the market. With Byzzer™, they got the tools they needed.

1

Lafayette Imports uses Byzzer’s 13-week view, Brand Ranking, Item Ranking, and more to better prepare for seasonal sales lifts and maximize their returns.

2

They looked to value growth, volume growth, and growth in distribution to confidently identify key players in their categories.

3

With Data on Demand, they are able to pull data on the fly and speak to their brand differentiators, grow distribution, and optimize promotions.

Data plays a crucial role for Lafayette Imports and their brands.

Now, Lafayette Imports no longer has to rely on their distributors to get a view of market trends. They’re able to actively identify areas of growth and opportunities at a granular level based on what they have learned from the Byzzer™ platform. With hard numbers from credible data sources like NIQ, the industry gold standard in retail measurement, Lafayette Imports is more confident in their retailer and distributor negotiations.