
30 Days.
30 Insights.
Smarter Decisions.
Holiday seasons are a time for reflection and connection, often marked by gatherings with family and friends. These moments bring people together. Do you know which specific categories unite your consumers? Gain insights into their behaviors through purchases, clicks, and trends to understand their motivations.
Ramadan Advent Calendar
Shopper habits evolve, demand shifts, and new trends emerge across FMCG and Technology & Durables. The right decisions can make all the difference. Over the next 30 days of Ramadan, we will share key insights on what’s driving sales, which categories are thriving, and how online and offline behaviors are changing across Türkiye, Saudi Arabia, UAE, Oman, Qatar, Egypt, Jordan, Lebanon, and Morocco. Let’s turn these insights into real growth for your business.
Period
- Ramadan 2022: Took place from Week 14 to Week 22 (which corresponds to April – May).
- Ramadan 2023: Took place from Week 10 to Week 17 (March – April).
- Ramadan 2024: Also took place from Week 10 to Week 17 (March – April).
Day 1

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Day 2

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Day 3

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Day 4

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Day 5

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Day 6

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Day 7

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Day 8

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Day 9

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Day 10

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Day 11

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Day 12

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Day 13

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Day 14

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Day 15

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Day 16

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Day 17

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Day 18

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Day 19

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Day 20

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Day 21

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Day 22

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Day 23

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Day 24

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Day 25

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Day 26

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Day 27

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Day 28

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Day 29

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Day 30

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Your insights end here. Your Omnichannel Strategy starts now
Online sales in the Middle East shift significantly during Ramadan. NIQ’s Omnichannel Commerce solutions provide precise item-level data to optimize performance across categories, retailers, and channels in FMCG and Technology & Durables sector.
Let’s turn these insights into real growth for your business.