NIQ Retail Spend Barometer

Consumer spending in the Netherlands increases by 6%

  • This development is primarily driven by price increases, while total sales volumes are declining.
  • NIQ and GfK combine their data to provide a holistic insights into the FMCG and T&D market throughout the Netherlands.

Consumer spending on fast-moving consumer goods (FMCG) as well as tech and durables products (T&D) increased by 6 percent in 2023 compared to 2022, amounting to a market total of 78.6 billion euros in 2023. The higher spending was driven in particular by inflation and price increases for food and drugstore products, while at the same time a premiumization can be observed for T&D products. The new NIQ Retail Spend Barometer aggregates data from both NIQ and GfK to measure the turnover of FMCG and T&D products sold in retail stores in the Netherlands.

“The Full ViewTM, as shown by the NIQ Retail Spend Barometer, offers retailers and manufacturers a 360-degree view of the market. We were, for example, able to use the aggregated data to prove that the high price increases for oil have led to a decline in total sales volumes. At the same time, sales of hot-air fryers, which use less oil, increased. This in turn opened up opportunities for frozen meals and snacks for air fryers,

With this comprehensive overview, retailers and manufacturers can recognize opportunities in the market early on and adapt their strategy accordingly so as not to miss them.”

Jasper Bins, Retail Vertical Director Benelux, NIQ and GfK