Byzzer™, win big on a small-brand budget

We know data can be complicated (and expensive). NIQ’s Byzzer™ platform was designed to help small- and medium-sized CPG brands drive growth and win market share.    

The NIQ Difference

NIQ is a global leader in retail data solutions and has the most comprehensive and up-to-date retail and shopper panel data on the market. The data used by Fortune 500 brands can now be used by small or emerging brands to grow market share thanks to the Byzzer™ platform.

What Is Byzzer™?

Byzzer™ levels the playing field by making reliable data and insights accessible to emerging brands that don’t have the personnel or resources to match larger competitors. From actionable smart reports to weekly data alerts to an AI-power presentation creator, we have everything you need to succeed at a price you can afford. 

A Byzzer™ account gets you access to: 

Relevant (and accessible) data

Earning new distribution points is something to celebrate. But now it’s time to support new launches with promotions – without burning through a limited budget.

Attribute Data

Access comprehensive product performance, shopper demographic, and behavioral insights around hundreds of product attributes. Within the total wellness category alone, NIQ has more than 5 million UPCs coded for health and wellness characteristics!

Panel Data

NIQ has the best panel data (or household data) on the market. This self-reported purchasing data lets you better gauge consumer demand, market opportunities, and trending products.

Vertical Data

Get dedicated data and expertise for Bev/Al, beauty, pet, financial services, and more industries. We supplement this data with articles, performance trends, webinars, and many resources help color what’s happening in these key categories.

Packaged (and guided) insights

Access flexible data in the way that works best for your unique needs and budgets. We’ll even be around to help! 

Flexible data options include: 



40+ CPG reports powered by NIQ data from over 60,000 CPG brands representing $700B in sales. See brand performance and emerging trends, track competitors’ performance, reveal category shifts, and more.



Get weekly alerts directly to your inbox. Byzzer™ business intelligence alerts help SMB teams instantly understand brand and product performance, trends and happenings in their market with data updated weekly.



Perfect for meetings with retailers or category reviews, the AI-powered Stories tool builds presentations. Just select a template, objectives, and specifications, and the platform generates a share-ready representation in under 5 minutes!

Learn more


Data on Demand

A customizable download that lets you select the products, markets, time periods, facts, and the design layout best applicable to your needs. Data on Demand makes up to 1 million research data points available for instant download.  

Strategic planning

You don’t just want to pull data; you want to act on it. Our performance data lets you spot problems, fill in blind spots, uncover leaks, and discover opportunities to fuel growth. 

Solutions include: 

Brand Score – Get a quick and intuitive snapshot of your brand’s performance relative to the overall category and against competing brands based on four Function Scores: Promotion, Pricing, Assortment and New Products. View your Brand Score

Smart Reports – Act fast on Smart Report data using NIQ core model elasticities and promotional lifts as well as sales context to provide recommendations. The two most common use cases are pricing and promotion. 

Try Us Out, No Commitment Needed

Sign up for a free trial to get 3 free reports and a weekly alert to get actionable data on your brand, category, and a few competitors for the category of your choice.