Consumer Analytics
Connect survey insights with real buying behavior to better understand what truly drives consumer decisions
Archives: Products
NIQ's Product Finder
Explore our Innovative product offerings to unlock the Full View™
NIQ's Product Finder
Explore our Innovative product offerings to unlock the Full View™
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Syndicated Studies & Research
Access custom consumer research and syndicated studies to understand changing shopper behavior over time
Omnishopper
Discover key insights with NielsenIQ's OmniShopper for data-driven retail strategies. Enhance your market reach today!
Homescan
Understand shopper behavior with NIQ Homescan - our global consumer panel tracks real purchase data across thousands of households & markets
Forecasting
NielsenIQ's Forecasting is a realistic, forward-looking view of always-changing market dynamics, enabling you to anticipate, plan, and react
TDLinx
Gain store-level insights with TDLinx to boost store performance, improve retail execution, and support smarter location-based strategies
Key Account Data for CPG
NielsenIQ's Key Account Data enables brands and retailers to build data-backed sales stories and optimize price and promotion strategies
E-commerce Measurement
NielsenIQ's E-commerce Measurement unlocks the most exhaustive brand and merchant sales data within the fast-growing online channel
BASES Pack Survey+
Utilize web eye-tracking and neuroscientist consultation to evaluate the performance and differentiation of a package design while exploring how shoppers perceive a package design both on the shelf
BASES Volumetric Forecasting
Accurately predict sales for new products or refreshed brands with superior accuracy and recommendations focused on maximizing revenue across different marketing strategies
Global Snapshot
NielsenIQ's Global Snapshot provides access to always-on, flexible reporting for international markets to strategically enter new territory
MicroTargeting
Gain insights into isolated trade areas and prioritize in-store investments and assortment planning with NielsenIQ's MicroTargeting