Forecasting & Activation

BASES Quick Screen

Assess new product innovation ideas as quickly as overnight.

The risk of untested innovations is high

Get quick feedback on claims, benefits, and product names, including the all-important reasons why consumers prefer some options over others.

  • Quick and inexpensive testing
  • Choice-based methodology
  • Early insights in your process

Simple and affordable

It’s hard to know where to focus your innovation efforts. BASES Quick Screen helps sort and prioritize your most promising ideas upfront, saving you time, energy, and money. Prioritize your highest potential ideas with greater confidence.

Results 02_Elements/Icons/ArrowRight

[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.

Key features
Key features


More than just

Test the credibility of your claims, as well as perceived advantages of your benefits.


Dig deeper with consumers

Test your ideas among multiple consumer groups and customize questions for more granular insights.


Fast and easy reporting

Take advantage of Innovation Studio to ideate, build, and test your ideas with your team, before you collaborate on your results.

Person innovating their products

Want to learn more?

Our team is here to help as you develop your next product innovation.

Related content
Related content

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