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Archives: Insights

Hero image for The Commerce Revolution: Where East Meets West
Report

The Commerce Revolution: Where East Meets ...

Explore consumer insights, buying behavior, and demand signals shaping global commerce across East and West retail markets.

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Education

The new physics of building brand equity

Are you building brand equity that drives the “automatic ‘yes’” with consumers and turns brand strength into sales, share, and pricing

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Analysis

Agentic & AI: The New Growth Frontier

Learn how AI, agentic commerce, and LLM discovery are reshaping CPG growth—and how brands can win with consumer-led innovation.

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Success Story

Inside Hisense's global expansion

Discover how Hisense partnered with NIQ to accelerate global growth through real-time market intelligence, driving agility and competitive advantage.

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Analysis

Top 10 NIQ insights of 2025

Get a jump on 2026 with our top 2025 insights, covering everything from AI readiness and omnichannel acceleration to purpose-driven premiumization.

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Featured
Featured
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Artificial Intelligence
Artificial Intelligence
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Brand Strategy
Brand Strategy
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Consumer Behavior
Consumer Behavior
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Data Technology
Data Technology
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Hero image for The Ultimate Guide to Merchandising & Assortment
Education

The Ultimate Guide to Merchandising & Assortment

Learn how assortment optimization and merchandising analytics help brands win shelf space. Download the complete guide to improve category performance.
Health & Wellness
Health & Wellness
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Industry Trends
Industry Trends
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Omnichannel/E-commerce
Omnichannel/E-commerce
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Pricing & Promotion
Pricing & Promotion
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Product Innovation
Product Innovation
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Education

The Ultimate Guide to Pricing & Promotion

Retailers and manufacturers are navigating uncharted waters. These pricing and promotion strategies can help them capture consumer spending.
Sustainability/ESG
Sustainability/ESG
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The IQ Brief: NIQ intelligence, straight to your inbox

Keep up with our latest data and insights on consumer behavior, category performance, innovation, manufacturing, and more by signing up for The IQ Brief . This twice-monthly roundup of our latest intelligence will keep you briefed on the topics that matter most to your business—and help you tackle tomorrow’s challenges, today.