Perfect Shelf Merchandising Workshop

For Spaceman users

Do you want to translate your company’s category and brand strategies in merchandising? Do you want to learn more about how you can make better planograms following the shopper decision tree for different types of stores? We are excited to announce that we launch the Perfect Shelf Merchandising workshop for Spaceman users, which combines the necessary Category Management Process within the store and on-shelf implementation! This workshop will provide you with all the Category Management knowledge, tricks, and tips you need to know together with real-time application on Spaceman software!

In this workshop, you will learn how to:

  • Understand the dynamics and the principles that affect store decisions and category layouts.
  • Understand the key KPIs implementation and measurement
  • Understand how category definition and shopper decision tree influences prefect shelf
  • Apply appropriate product placement rules according to the desired objectives and category management principles.

Day 1


Space Management Introduction in the context of Category Management

  • What is it and why is it important?

Category Definition

  • Blueprint creation linked to Shopper Decision Tree

Category Roles and Shelf implementation

  • Ease of navigation. Allocate the appropriate space for the category linked to optimum assortment
  • Follow shopper profiles and missions

Category assessment and block creation

  • Ensure fair share according to segment and brand importance

Day 2

Operations Management

  • Minimize out of stock
    Optimize the replenishment process
    Consider logistics and other restrictions

Shopper Assistance

  • Ease of navigation
  • Product availability
  • Pleasant shopping environment creation

Category Strategy and product placement

  • Shopper assistance and influence. Increase traffic, profit, loyalty

Shopper Influence

  • Drive shoppers to strategic products
  • Product placement, space allocation and visual elements
  • New products, Private Label
Who should attend?
Who should attend?

Level: Intermediate

Space Planners, Category managers, buyers, business analysts, merchandising managers, assortment planners with Spaceman access and knowledge.