Consumer and shopper insights

Understand consumer and shopper behavior, demographics, and loyalty with modern, representative consumer panels and customer survey capabilities.

Consumer and Shopper Insights

Connect with today’s informed consumer

Make confident decisions backed by the most comprehensive and representative consumer panel insights that provide a detailed understanding of where consumers shop, what they buy, and why.

  • Unmatched scale. The largest sample sizes and most representative panels are backed by market-leading, exclusive POS truth sets to assure a comprehensive understanding of today’s omni shopper.
  • On-demand. One consistent, intuitive interface is powered by a modern factory for fast, efficient, and flexible on-demand access to insights across all data assets.
  • Industry expertise. Our century of experience, top industry talent, flexible service options, and collaborative-approach is tailored to the needs of your business.


Looking to learn more?

Harness the power of the most trusted and comprehensive CPG data with an advanced, cloud-based data management, analytics, and visualization platform.