CMA 2024

Annual Category Management
& Shopper Insights Conference

Hyatt Regency, Dallas TX

Booth 205

February 25 – Feb 28, 2024

Grow your category and elevate your brand in 2024

Join us at CMA to uncover key strategies in consumer packaged goods, unlocking The Full View™ of buyer behavior.

NIQ Speaking Session

Promote Less to Attract more Valuable Shoppers

Tuesday Feb 27th | 12:00 -1:30 p.m.

Steve Zurek

VP, Thought Leadership Analytics Solutions

The CPG industry had the chance to hit the reset button on promotions post-pandemic, but early signs indicate a return to detrimental habits and subpar promotional strategies.

The consumer remains uncertain about distinguishing between good and exceptional promotions, presenting an opportunity to craft a promotion playbook in 2024 that transcends low-quality discounting practices. However, time is running out.

In 2024, it’s the final opportunity to discard ineffective promotion practices in favor of sustainable, shopper-driven, and more profitable strategies for both manufacturers and retailers.

Consider the following and if you’re uncertain for any one of them, this session is a must-attend for you:

  • Do I understand my brand loyalty with my consumers?
  • Am I growing my loyalists and converting my value seekers to loyalists to my brands?
  • Are my brands driving profits for my retailers?
  • Am I driving share growth or share shift?
  • Are my promotions driving incrementality or am I giving money away?

Meet our experts


Bianca Piluso

Analytics Revenue Optimizer

Erica Harrison

Analytics Shelf Architect

Jacqueline Joseph

Analytics Precision Areas

Want more free insights?


Our solutions


Revenue Optimizer

Assess performance, sales drivers, and the impact of promotions to maximize your pricing and trade ROI.

Precision Areas

Identify performance gaps and quantify opportunities at the local level

Shelf Architect

Unify and streamline your assortment and space strategies with an end-to-end, integrated data solution

Let’s chat


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