SMB Data: No expertise needed


SMB Data: No expertise needed

Advanced analytics can be daunting for small and medium-sized businesses (SMBs), but they don’t have to be. Review our infographic to learn more about how you can make advanced SMB data work for your organization.

Taking control

You and your team must make several key decisions daily to keep your business moving forward. Even more so, you wish to scale up and succeed. It’s time to move from making decisions based on your gut feeling to making informed ones.  

“In 2022, insights-driven firms will be three times more likely to outperform their competitors.”  
(Source: Forrester) 

In other words, data is like water—it hydrates the business and focuses where choices are to be made, hence making decisions with confidence in what the outcome will be.  

“CPG companies must become fully insights-led in the next 5-10 years in order to maintain—let alone grow—market share. 89% of CPG executives agree that advanced analytics are critical.”  
(Source: Accenture). 

Advanced analytics could seem far-fetched but are more accessible than one might think. There is no need to hesitate when it comes to your information-fused journey.  

Start out with the infographic below (or download it via the button above) as a first step to mastering data. If you’re an SMB, let us help you make sense of it all. Understand your category, your market, and your competitors so you can build strategic plans. 

Quick Guide: Which Data, When

Fuel your growth  

Contact our dedicated SMB team to see how your business can access market, category, and channel data.