Understanding changing shopper behaviors and using them to guide product strategy


Understanding changing shopper behaviors and using them to guide product strategy

  • The retail landscape is constantly changing and evolving, and so are shopper behaviors. To stay ahead of the curve, retailers need to understand these changing behaviors and use them to guide strategic development.
  • The competition for shopper’s attention and dollars is increasing. To stay relevant, brands must focus on customer-centric decision-making to create a seamless experience that meets shoppers’ needs and expectations.
  • This insight aims to provide actionable strategies to synthesize shopper behavior and use those strategies to drive an effective retail strategy.

Recognize the barrier between consumers and brands

Participation and communication are at the forefront of brand success. The more consumers feel like a part of the company or brand, the more likely the consumers are to become promoters of that brand.

If brands fail to develop a connection with customers, these same brands will find it difficult to create loyalty and repeat business. Instead, customers will likely move to another brand that aligns with their values. To bridge the gap, companies need to understand what customers want and how customers want to communicate.

So, how can the average company do that?

How to get to the heart of what shoppers want

Let’s take a look at a few of the exciting ways that brands are tapping into changing shopper attitudes and behaviors and leveraging the insights to improve shopper marketing strategy in-store and online.

Stay ahead of the competition

Ready to take the next step? Download Consumer Insights’ new ebook, The Right Way Towards Data-Driven Decision Making, to dive deeper into building a marketing strategy that uses insights to provide a way forward.

NielsenIQ Consumer Insights: The right data + a confident path forward

When it comes to understanding what shoppers want and how to connect with them, it’s critical to have access to accurate, timely data. But the right data is only half the battle; the other half lies in taking action with that data that drives results for business.