Webinar on Demand: Enhance & Measure Innovation Performance for Beverage Brands


Webinar on Demand: Enhance & Measure Innovation Performance for Beverage Brands

Managing innovation data for many brands is a critical but slow, manual task. That’s why many companies don’t have visibility into performance or a true understanding of the impact of their innovative products.

But, that doesn’t need to be the case

Webinar Available on Demand

Join Mike Jones, Senior Vice-President at NielsenIQ as he discusses how to get the most out of your product innovation launches and how to use data to make post-launch decisions even more successful.

This webinar covers:

  • How innovation is playing a role in beverage category growth
  • Pitfalls in manually tracking innovation
  • How to use data to get the most out of innovations
  • How BASES has cracked the code to innovation
  • Q&A

About the presenter:

Mike Jones
SVP – BASES Innovation Measurement

Michael (Mike) Jones is Senior Vice-President – BASES Innovation Measurement systems (a specialty practice of NielsenIQ) where he and his teams provide C-level consultancy, strategic planning and SaaS solutions to multi-national Fast Moving Consumer Goods and Retailer clients. Over the past 12 years at BASES he has held General Management accountability for strategic growth verticals in retail, restaurants, alcoholic beverage manufacturers, financial services, media/technology/telecommunications, hospitality/travel, life-sciences, and durables clients.

Prior to BASES, Mike served in a number of global marketing, strategy, innovation and sales roles including: SVP & General Manager – Americas for Affinnova, Inc., SVP Strategic Marketing & Asst. GM for Tarkett Sports, and Vice-President, Integrated Marketing for Coca-Cola’s North America Division.

Mr. Jones holds an MBA from the S.C. Johnson Graduate School of Management at Cornell University; and a Bachelor of Arts with a dual major concentration in Economics and Philosophy from the Franklin College of Arts & Sciences/The Terry College of Business at The University of Georgia.


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