Insights powered by gamers​

Our mission
Our mission

At BASES Games we are gamers. We uncover gamer driven-insights across your entire lifecycle to answer business questions, impact success performance, and provide an understanding of your audience and your competition.

■ Gamer-centric expertise

■ 100% focus on the video game industry

■ A team built of gamers

■ Thought-leadership, consulting, and innovation

■ Partners, rather than providers

■ Actionable insights, rather than data

■ Global capabilities and infrastructure

■ Local teams with local experts

■ Agile services and platforms

Gamers are at the core of what we do. All of our research is based on feedback shared by real gamers which we translate into actionable insights. BASES Games understands how to target, influence, and engage gaming behavior. We are gamers.

Who we are
Who we are
The 3E Process
The 3E Process


Market, Category & Audience Exploration

■ Foundational Learning
■ Early Ideation Prioritization
■ Whitespace Identification
■ Audience Identification & Profiling


Positioning Evaluation & Potential

■ Concept & Message Development
■ Feature & Content Prioritization
■ Market Sizing, Game Monetization & Volumetric Potential
■ Design Optimization


Brand, IP & Portfolio Management

■ IP & Audience Activation
■ Advertising & Asset Optimization
■ Brand Health & Perceptions
■ Portfolio Engagement
■ Post-Launch Evaluation

BASES solutions
BASES solutions

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