Coming soon: BASES Insights

Innovating out of crisis

How to find your way forward 

Don’t let a crisis stagnate your growth

As global inflationary pressures persist, a vicious circle deepens: Consumer wallets are tightening, retailers are caught in tight financial binds and manufacturers are scaling back their innovation agendas.

But this pullback—an understandable response to a chaotic market—might also have long-term implications: Our latest global analysis finds that innovation is a key driver of growth and that those who hit the pause button risk getting left behind. In fact, companies who have continued to innovate during this challenging time are experiencing a greater share of growth, sales, and market share as compared with those who have not.

The last two years have been a challenge to navigate, but there are key actions manufacturers can take today to fortify their innovation pipelines, mitigate risk, and prepare for what comes next.

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