BASES Retail innovation capabilities

A full suite of retail solutions designed to help you improve your organization’s return on innovation

What does innovation look like for retailers?

It’s any new to the world idea. It could be a new product, service, advancement, method or process. Simply put, it’s doing something you haven’t done before.

Innovating in retail is more important than ever. Shoppers engage with products, services, and retailers in ways that were never before possible. From the rise of new in-store experiences to expanded store-within-a-store offerings and the ever-growing role of e-commerce and omnichannel, knowing where to invest to drive growth can feel daunting.

With a range of best-in-class research technologies, a global footprint and a dedication to predictive analytics, we are uniquely positioned to help retailers advance their innovation efforts.




Do you ever wonder why shoppers are choosing your store for a specific department? When shopping in that department, do they see other retailers doing a better job than you? WIth Retail Drivers Architect you can receive strategic direction and a precise tactical roadmap to win for each of your departments.


Retail Drivers Architect



Do your marketing efforts resonate with your shopper? What is the optimal mix of promotional items in your circulars or weekly ads to drive shoppers to your store? Do you need to quickly screen holiday or event marketing ideas? BASES’ proprietary machine-learning technology makes your best ideas or messages even better and our agile screening solutions expose your highest performing marketing concepts.


Optimizer, Quick Screen


Private brand development

Are you exploring how to best develop exclusive brands or products for your stores? What package designs, line offerings and price points are shoppers most willing to consider? BASES’ predictive analytics identifies and optimizes your own brand offerings before launching with your shoppers


Idea Screening, Concept and Product Testing, Line & Price Optimization, BASES Design Solutions



How do shoppers feel about your ideas, benefits or initiatives? Which innovations should you prioritize? How do those innovations stack up against those offered by your competitors? Learn directly from your shoppers at every stage of the innovation process with Quick Screen and Benchmarker.


Quick Screen, Benchmarker


Return on innovation

How big can an initiative or change be for your store? How does a new innovation interact with your current shelf set? BASES helps you identify your most productive innovations and can predict your innovations’ sales potential to help you get the most out of your investment.


Forecasting, Retail Ready

Why BASES Retail
Why BASES Retail
60M+ shoppers interviewed globally, across 80+ countries
30+ years of experience in the retail industry
Supports 50+ retailers
Predictive analytics

We use predictive analytics to translate what your shoppers say they are going to do versus what they actually do in-market.

Financial accuracy

Forecasting is our expertise; we have the global standard forecasting model. We can help with quantifying new business opportunities.

Agile solutions

Save time and money in our agile environment to drive business growth. Use our flexible, right-sized solutions in a confidential environment.

We’ve partnered with retailers to…
We’ve partnered with retailers to…
Win in healthy snacks

Key business questions

  • Why do shoppers visit my store vs the competition when looking for healthy snacks?
  • Where are the unmet needs in today’s snack aisles?

Key business questions

“This research will be the foundation of our innovation plans for the next three years. It showed us that Value and Convenience are king for healthy snacks – and that there is white space opportunity to own Convenience”

Identify the best store within a store

Key business questions

  • Which store-within-a-store shows the most relative potential?
  • Which will drive the most store traffic?

Key business questions

“Getting results in two days allowed us to quickly prioritize three store-within-a-store” options for further development. We learned shoppers would value specialty offerings and that childcare could be deprioritized”

Optimize for back to school

Key business questions

  • How can I make my event even better than years past?
  • What communication will resonate most with shoppers?

Key business questions

“This test gave us a great understanding of how our tagline, benefits and positioning hand together for our shoppers. It saved us from testing iteratively and gave great guidance for this year’s communication”

Person innovating their products

Want to learn more?

Our team is here to help as you develop your next retail innovation.

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