Multimedia
NIQ SnapView
NIQ SnapView takes the Full View™ and zooms in, allowing you to explore micro insights about your targeted categories. With the promise of uncovering four new insights each month, brands can stay informed about the latest developments within their chosen categories. These insights answer pertinent questions, guide strategic decision-making, and facilitate proactive responses to evolving market dynamics.
March 2024
SnapView: March ’24
Instant Hydration
Products promoting “Instant Hydration” have had momentous growth, outpacing the remaining category. View the full infographic for more insights on how hydration claims are affecting the category
SnapView: March ’24
Frozen Trend Spotlight
In the last five years, the Frozen Department has grown at a CAGR of 8.1%, reaching over $77 Billion!* View the full infographic for more insights on how frozen trends are affecting the category.
Upcoming Webinar!
Attacking Snacking with Innovation: A Sweet & Salty Story
Join NIQ’s Annie DiVenere and a panel of client experts for a glimpse into the worlds of snacking and candy innovation!
April 23, 2024 – 1:00 pm EST
Upcoming Webinar!
Defending Shelf Space in the Frozen Department
The shelf is changing, and manufacturers are being pressured to optimize the space. Join us for our latest webinar, where we will explore the complexities of securing shelf space in this market.
April 30, 2024 – 1:00 pm EST
Beverage
SnapView: March ’24
Instant Hydration
Products promoting “Instant Hydration” have had momentous growth, outpacing the remaining category. View the full infographic for more insights on how hydration claims are affecting the category
SnapView: February ’24
Factors Fueling Energy Beverage Growth
In the dynamic ready-to-drink aisle, Energy Drinks continues to outperform. What can we learn from this powerhouse category’s success? Click to download the infographic
Webinar: Feb ’24
Functional Beverage Trends
Join NIQ’s Beverage experts as we explore the Functional Beverage market. Click here to watch on demand.
SnapView: January ’24
Functional Claims in the Beverage Category
Metabolism Support and Obesity Support claims drove the fastest growth in Functional Beverages this year. Click to download the infographic
Beauty, Baby, Personal Care & Health
SnapView: February ’24
Patches: An emerging delivery format across the health aisle
What began as a skin care phenomenon has spurred new product development and consumer interest across various healthcare categories. Click to download the infographic
Webinar: February ’24
Emerging Opportunities in the Health Aisle
Discover the latest trends and opportunities in the Vitamins & Supplements market. Click here to watch on demand.
SnapView: January ’24
Post COVID Cold & Flu Trends
Seasonal peak volume for Remedy Categories has almost doubled post covid, while Preventative Categories continue to decline. Click to download the infographic
Grocery
SnapView: February ’24
Hispanic Shopping Dynamics in the Grocery Dept
Since Q1 2021, the Grocery Department has grown its Sales from Hispanic Consumers by nearly 30%. Click to download the infographic
Upcoming Webinar!
Attacking Snacking with Innovation: A Sweet & Salty Story
Join NIQ’s Annie DiVenere and a panel of client experts for a glimpse into the worlds of snacking and candy innovation!
April 23, 2024 – 1:00 pm EST
SnapView: January ’24
Online Shopping Dynamics in the Grocery Dept
In the last 3 years, the Grocery Department has grown its Online Sales by nearly 39% (2x In-Store). Click to download the infographic
Perishables
SnapView: March ’24
Frozen Trend Spotlight
In the last five years, the Frozen Department has grown at a CAGR of 8.1%, reaching over $77 Billion!* View the full infographic for more insights on how frozen trends are affecting the category.
Upcoming Webinar!
Defending Shelf Space in the Frozen Department
The shelf is changing, and manufacturers are being pressured to optimize the space. Join us for our latest webinar, where we will explore the complexities of securing shelf space in this market.
April 30, 2024 – 1:00 pm EST
SnapView: February ’24
Seafood and SpectraTM Lifestyle Profiles
Salmon is the largest dollar grossing Fresh Seafood category, with almost $2 Billion more in sales than the next largest category. Click to download the infographic
Unlock the Power of Data
For 100 years, NIQ has been the leader in data. It’s not just our expertise, it’s our passion. We believe data is the heartbeat of informed decisions, and we’re here to share that love with you. See what truly matters to your business and make smarter decisions with NIQ data on your side.