Introduction to NielsenIQ Consumer Panel Services

Introduction | Coding | Collaboration | New product development | Shifting | Who are my buyers? | Buyer overlap | Loyalty


The Ultimate Guide to NielsenIQ Consumer Panel Services (CPS) Client Learning Site offers learning resources on data foundations and analytics. Please view the overview material on this page or access the links below to view additional pages for your most relevant topics.


This video is a high-level overview of what NielsenIQ Consumer Panel Services is—and how you can use it.

(Video length: 2 minutes, 40 seconds)

Who are the panelists and what do they do?

This video explains who the panelists are and what they do. It also explains the various data collection methods NielsenIQ uses in different countries so you can get accurate, reliable and consistent data.

(Video length: 3 minutes, 8 seconds)

Combine RMS & CPS for a total market view

Watch this video to learn how NielsenIQ’s RMS & CPS datasets work together to create a total market view.

(Video length: 3 minutes, 28 seconds)


Day in the life of NielsenIQ panelists

In this activity, you’ll work through a series of scenarios as NielsenIQ panelists. In each scenario, you’ll walk through a day-in-the-life of a panelist and learn how they would record their household purchases using one of the data collection methods.

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Job aid: Nine questions & answers to demystify CPS data collection – a list of our panelists’ most common CPS questions and answers to help clarify what panelists are encouraged to record (country depending).