2023 C360 Breakout Sessions
Traversing Rapid Omni Transformation
Stay tuned for additional reports and resources.
Traversing Rapid Omni Transformation
The omni retail landscape is changing and it’s changing fast. Today’s “always on” consumers have the power to shop where and how they want. Across the omni marketplace, consumers are reshaping the shopper experience to fit their own personal preferences. To thrive in this new retail reality, companies need to deeply understand consumer needs, wants and values. In this pillar, we dove into new insights to help companies better understand what consumers want, how they are influenced and what to expect in the omni road ahead.
Beverage Alcohol Channel Migration
Beverage alcohol consumers are evolving, and so are their shopping patterns—particularly in the past 3 years, when consumers have shifted purchases between on- and off-premise channels, as well as liquor and convenience stores. While broader e-commerce is stabilizing, online alcohol sales are facing headwinds. This session focused on channel migration and the importance of data integration across all channels, on premise and off premise, including e-commerce, and further explored the elements of the highly fragmented liquor store channel and how its retail fundamentals are changing.
Connected Collaboration
This session revealed NIQ’s new era of connected collaboration and innovation with a case study from Rite Aid, which has elevated its retail analytics for both the drug store retailer and its suppliers with an end-to-end solution spanning measurement, sales, supply chain, shopping basket and consumer data on a single, integrated platform. Highlights included a closer look at NIQ’s easy-to-use platform, which employs the latest database and visualization technology while leveraging AI to identify opportunities and deliver actionable insights to grow sales and customer loyalty.
First-Party Data in a Privacy-First Era
As third-party cookies come ever closer to being eliminated and media budgets get squeezed further by inflation, first-party data will play a larger role across the media ecosystem for audience targeting and cross-channel media measurement. The session focused on how to prepare for the post-cookie world in 2024 with NIQ’s first-party data sets can be seamlessly integrated to power audience, measurement and insights in media solutions.
Paw-sitive Growth in Pet
Pet was the fastest growing department across the store in 2022. Are you capitalizing on that trend? The session highlighted NielsenIQ’s growing pet measurement platform, which is helping clients unlock growth to help the pet channel better understand their share and opportunities in the market. The session underscored the criticality of omnichannel measurement for capturing share in the highly competitive physical and digital world, and how retailers and brands can win in pet with NIQ’s expanded offline and online pet market read while discovering new and trending attributes.
The Evolution of Shopping Trips
Prior to the pandemic, CPG shopping trip behaviors had already been undergoing transformative change. The rise of e-commerce was peeling bulky items like diapers and dog food from stock up trips while new modes of fulfillment were creating entirely new trip types. This session, which featured a robust panel discussion, captured the essence of the evolution of shopping trips, including the implications and opportunities for brands, retailers and consumers, and shared new NIQ research about trip behaviors across CPG categories.
Influencing Innovation
Innovation fuels progress, but what is fueling innovation? In this pillar, we explored the influences of innovation. What to expect as the world returns to an era of game changing innovation, what ideas are prime for pitching? Hear war stories from the frontlines of innovation and stretch your mind to innovating in the metaverse.
Accelerating New Product Launches with Market Intelligence
Confidently making the right bets and optimizing the odds for new product success are critical for every brand. This session explored how BASES and P&G partnered to optimize innovation and activation through consumer input and a volumetric lens via a variety of methods—including neuroscience, market intelligence, machine learning and advanced modeling— to transform an idea into a top performing new product.
Session unavailable for download. Reach out to your key NIQ contact to request more information.
Leveraging Price and Promotion as a Competitive Advantage
At a time when inflation has seen its highest spike in 40 years amid an unprecedented rate of change in the marketplace, having real-time analytics in your playbook has never been more critical to survive. This session zeroed in on how to leverage price and promotion as a competitive advantage and maximize your profits at a time when inflation is affecting shopper behavior like never before. The session also revealed pricing solutions to empower decision-makers at all levels with a dynamic forecast of where the industry is headed in 2023 and beyond.
Driving Increased Sales and ROI in Advertising Campaigns
This session explored how Kimberly Clark and BASES’s ad team increased ROI and emotional engagement through powerful, impactful advertising campaigns. The case study showed how this impactful partnership developed and enhanced one of Kimberly Clark’s most successful campaigns in 2022, from idea through to creative execution, revealing the ongoing impact of the campaign on sales.
Session unavailable for download. Reach out to your key NIQ contact to request more information.
Inclusive Beauty: Leveraging Brand Uniqueness to Drive Growth
Consumers are placing increasing importance on the unique attributes of the products they are choosing, including with founder diversity. The beauty industry has been a trailblazer in promoting under-represented founders, whose brands are finding success by leading with their unique voices that are solving niche and previously ignored needs such as aging, curly/coily haircare, men’s personal care and more. This session featured members of NIQ’s 2023 Beauty Trailblazer program, who shared how they have found success by amplifying what makes their brands unique and different.
Owning the Change
As companies shift their focus to purpose-lead initiatives, all eyes will be on those who will truly be able to prove their progress and own the change. This pillar highlighted companies who are leading by example and setting new standards of positive influence for the world to follow.
Doing Good with Data: Commitment to Healthy for All
Transformative changes are being made to improve the nation’s nutrition and reduce diet-related diseases by 2030. The session featured a fireside chat with experts at the FDA and USDA, who shared the latest updates on federal food policies and proposals, such as the “healthy” rule, enhancements to the SNAP/WIC program, as well how NIQ data can be leveraged to help navigate the changing nutritional landscape and the rapidly evolving consumer needs that often leave manufacturers and retailers in a tailspin.
Diverse Voices
By 2040, almost half of Americans are projected to be multicultural, representing an estimated $4T+ in buying power. Diverse Voices is a series of reports profiling the buying behavior and preferences of Black, Asian Hispanic consumers and other diverse groups. This session highlighted the impact and influence of Black and/or Hispanic consumers and identified ways for brands to authentically connect with these multicultural groups and unlock tremendous growth.
Inclusive Beauty: Leveraging Brand Uniqueness to Drive Growth
Consumers are placing increasing importance on the unique attributes of the products they are choosing, including with founder diversity. The beauty industry has been a trailblazer in promoting under-represented founders, whose brands are finding success by leading with their unique voices that are solving niche and previously ignored needs such as aging, curly/coily haircare, men’s personal care and more. This session featured members of NIQ’s 2023 Beauty Trailblazer program, who shared how they have found success by amplifying what makes their brands unique and different.
How altruistic wellness is shaping consumer business priorities:
Consumers care about sustainability initiatives by brands, governments, and retailers to aid in altruistic wellness through sustainable businesses
Winning the Shopper
To win the consumer is to understand the consumer in full. This pillar explored the key components of retail success which includes connected collaboration, a full view picture of the current and future landscape, and a read into signals of change that will impact consumer preferences, values and habits in the years to come.
Beverage Alcohol Hot Trends Check In
With ready-to-drink, non-alcohol beer, wine, and spirits, premiumization and inflation all top of mind for beverage alcohol suppliers, distributors, and retailers, this session will reveal the hottest trends and growth estimates for the back half of 2023. Additional highlights will illustrate how RTD is impacting specific categories and alternative ways to track this segment which overlaps all major categories. Key topics will explore if wine is poised for a comeback or if spirits will continue to take share from the broader beverage alcohol market, and how price increases have impacted consumer behavior and where consumers are likely to spend more of their alcohol dollars for the balance of the year.
Beverage Alcohol Channel Migration
Beverage alcohol consumers are evolving, and so are their shopping patterns—particularly in the past 3 years, when consumers have shifted purchases between on- and off-premise channels, as well as liquor and convenience stores. While broader e-commerce is stabilizing, online alcohol sales are facing headwinds. This session focused on channel migration and the importance of data integration across all channels, on premise and off premise, including e-commerce, and further explored the elements of the highly fragmented liquor store channel and how its retail fundamentals are changing.
Connected Collaboration
This session revealed NIQ’s new era of connected collaboration and innovation with a case study from Rite Aid, which has elevated its retail analytics for both the drug store retailer and its suppliers with an end-to-end solution spanning measurement, sales, supply chain, shopping basket and consumer data on a single, integrated platform. Highlights included a closer look at NIQ’s easy-to-use platform, which employs the latest database and visualization technology while leveraging AI to identify opportunities and deliver actionable insights to grow sales and customer loyalty.
First-Party Data in a Privacy-First Era
As third-party cookies come ever closer to being eliminated and media budgets get squeezed further by inflation, first-party data will play a larger role across the media ecosystem for audience targeting and cross-channel media measurement. The session focused on how to prepare for the post-cookie world in 2024 with NIQ’s first-party data sets can be seamlessly integrated to power audience, measurement and insights in media solutions.
On-Shelf Availability in an Era of Supply Chain Disruption
This session revealed how NIQ’s OSA Barometer has uncovered and provided early warning for recurring shortages of consumer staples that have become commonplace in today’s disrupted climate. Session highlights showcased how retail trading partners can comparatively measure and benchmark a product’s on-shelf availability; identify and quantify availability issues by leveraging best-in-class analytics and advanced modelling; improve operations at the store level; and raise awareness across markets, retailers, categories and suppliers while improving operational actions at the store/inventory level.
Paw-sitive Growth in Pet
Pet was the fastest growing department across the store in 2022. Are you capitalizing on that trend? The session highlighted NielsenIQ’s growing pet measurement platform, which is helping clients unlock growth to help the pet channel better understand their share and opportunities in the market. The session underscored the criticality of omnichannel measurement for capturing share in the highly competitive physical and digital world, and how retailers and brands can win in pet with NIQ’s expanded offline and online pet market read while discovering new and trending attributes.
Setting the Right Retail Pricing Strategy in Uncertain Times
Today’s retail landscape requires using the right combination of strategy and advanced analytics to stand out in the market. The session will explore how consumer price perception has been impacted by market factors and why retailers need to revise their strategic approach to pricing while highlighting how retailers can maintain market share profitably and grow customer traffic and engagement by linking at-shelf and promotional pricing strategy in a unified merchandising framework.
The Evolution of Shopping Trips
Prior to the pandemic, CPG shopping trip behaviors had already been undergoing transformative change. The rise of e-commerce was peeling bulky items like diapers and dog food from stock up trips while new modes of fulfillment were creating entirely new trip types. This session, which featured a robust panel discussion, captured the essence of the evolution of shopping trips, including the implications and opportunities for brands, retailers and consumers, and shared new NIQ research about trip behaviors across CPG categories.